KW Sonoran Living  ·  Agent Edition

Greater Phoenix Market Report  ·  April 2026

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Greater Phoenix  ·  Residential Real Estate
Market
Report
April 2026
23,009
Active Listings
+0.50% vs prior mo
75%
Success Rate
+1.35% vs prior mo
$316
Avg $/SqFt
−0.78% vs prior mo
KW Sonoran Living Ahwatukee & Chandler  |  Scottsdale & Paradise Valley
01
KW Sonoran LivingApril 2026
Table of Contents
What's Inside
01CoverGreater Phoenix Market Report  ·  April 2026
02Table of ContentsPages 1–9
03Table of ContentsPages 10–16
04Our PerspectiveTwo Markets. One Metro.  ·  Editor's Market Analysis
06Active & New ListingsLocal Market Data  ·  ARMLS Residential
074 Facts You Need To ConsiderMarket Intelligence  ·  What The Heck Is Going On
08Property Movement & CMIUnder Contract · Sold · $/SqFt · Market Snapshot Gallery
09Seller Reality CheckThe Window Has a Close Date  ·  Pricing Intelligence
KW Sonoran LivingApril 2026
Table of Contents
What's Inside
10Hyper Focused MarketEast Valley & Northeast Valley  ·  Price Band Breakdown
11Non-Conventional Market WatchCash Buyers · iBuyers · Discount & Flat-Fee Brokerages
12Economic DevelopmentPhoenix Keeps Building  ·  Jobs, Investment & Growth
13Interest Rates30-Year Fixed & Rate Context  ·  Mortgage News Daily
14Marketing Strategies — Part 1Your Monthly Content Suite  ·  Google Drive Link
15Marketing Strategies — Part 2Tools, Conversations & Distribution Guide
16EndKW Sonoran Living  ·  Office Locations & Contact
KW Sonoran LivingApril 2026
Our Perspective
Two Markets.
One Metro.
What the data is actually telling you this month.
March closed stronger than most forecasts had penciled in. With mortgage rates climbing from roughly 6% to 6.45% through the month and fuel costs moving higher, the Cromford team was watching for missed contracts and hesitating buyers. Instead, 7,189 closings crossed the finish line, up 8.48% from the same month last year. Showings in March ran 11% above February, reaching the highest count in twelve months. The market absorbed the headwinds and kept moving.
The pricing data carry a distinction worth holding onto. Price per square foot for this reporting period came in at $315.63, down from $318.11 the prior month but up 1.14% from $312.08 a year ago. The median sales price of $455,000 is running about 1% below last year, meaning the typical transaction is holding value without appreciating. What is appreciating is the top of the market. Dollar volume for homes above $5 million is up 38% year-to-date, the best pace on record for that segment. Dollar volume for homes under $500,000 is down 5.5%, at its lowest level since 2015. The aggregate statistics blend those two realities into a single figure that accurately describes neither buyer.
Active listings stand at 23,009, which is 1.77% lower than the 23,424 counted at this same point last year. Buyers today face less competition for any given listing than they did twelve months back. New listings entering the market totaled 10,062, up 10.15% from the 9,135 counted the prior month, meaning sellers are entering with some spring energy. Homes under contract reached 8,639, up 2.49% year-over-year, and the listing success rate moved to 75%.
The new home market deserves its own sentence. New home closings in March were down 17% from March last year, and new home market share fell to 17.1%, the lowest reading since June 2022. Re-sale closings, by contrast, rose 7.1% year-over-year. The divergence is not new but it is widening. Buyers choosing between new construction and resale are operating in two markets with fundamentally different pricing dynamics.
The Cromford Market Index is moving toward sellers in 12 of 18 tracked cities, with the average index up 2.8% over the most recent reporting period. Ten cities are in seller territory, two are balanced, and six remain buyer markets. Goodyear, Tempe, Maricopa, and Fountain Hills posted the largest moves toward sellers. Cave Creek and Gilbert continue favoring buyers. The question Cromford is openly sitting with is why March performed as well as it did: nobody has a fully satisfying answer. What the data supports is a market that is holding up better than its inputs suggested, and that warrants watching closely as the month’s numbers develop.
Greater Phoenix
Maricopa County  ·  April 2026
KW Sonoran LivingApril 2026
Local Market
Active & New Listings
Greater Phoenix  ·  ARMLS Residential  ·  5 Comparison Points
Active Listings
23,009
1mo +0.50%
1 Month Ago: 22,895 units
3mo +11.74%
3 Months Ago: 20,591 units
6mo +2.90%
6 Months Ago: 22,360 units
12mo −1.77%
12 Months Ago: 23,424 units
New Listings
10,062
1mo +10.15%
1 Month Ago: 9,135 units
3mo +71.88%
3 Months Ago: 5,854 units
6mo +18.24%
6 Months Ago: 8,510 units
12mo −3.79%
12 Months Ago: 10,458 units
Market Context
New listings entering the market totaled 10,062, up 10.15% from the 9,135 recorded the prior month but still 3.79% below the 10,458 of the same month last year. Active listings at 23,009 are running 1.77% below the year-ago count of 23,424, meaning the market is absorbing new supply at a pace that keeps the total pool slightly smaller than twelve months back. Months supply has tightened across nearly every East Valley price band, with the sharpest improvement in the $400K to $800K range where sold counts are running well ahead of last month. This is not a market overwhelmed by unsold inventory. It is a market where correctly priced, freshly listed homes are finding buyers.
KW Sonoran LivingApril 2026
Market Intelligence
4 Facts You Need To Consider
01
March closings totaled 7,189, up 8.48% from 6,627 at the same point last year. The gain came in a month when mortgage rates were rising and Cromford had expected demand to pull back.
02
Active listings across Greater Phoenix stand at 23,009, down 1.77% from 23,424 a year ago. Buyers today have fewer homes competing against any given listing than they did twelve months back.
03
New home market share fell to 17.1% in March, the lowest reading since June 2022, while resale closings rose 7.1% year-over-year. The two market segments are moving in opposite directions.
04
The listing success rate stands at 75%, up from 74% the prior month and running 11 percentage points above the 64% recorded just three months ago.
What The Heck Is Going On
March looked like a market that decided the headwinds did not apply to it. Mortgage rates rose through the month. Fuel costs climbed. The Cromford team expected demand to compress. Closings came in at 7,189, up 8.48% from March last year. Showings reached the highest count in twelve months. Something is sustaining buyer urgency in an environment that has historically suppressed it, and the honest read from Cromford is that nobody yet has a fully satisfying explanation for why the numbers look as good as they do.
The pricing picture asks for a careful reading. Price per square foot at $315.63 is down from the $318.11 recorded last month but up 1.14% from $312.08 a year ago. The median sales price of $455,000 is running about 1% below the same period last year. Neither of those readings points to meaningful appreciation for the typical transaction. What they point to is a market sorting itself by price tier: a luxury segment where homes above $5 million are up 38% in dollar volume year-to-date, the strongest pace on record for that tier, and a lower-end segment where dollar volume below $500,000 is down 5.5%, sitting at its weakest point since 2015. The average statistics blend those two realities into a composite that misrepresents both.
The practical read is a market split by price point. New home market share has fallen to 17.1%, the lowest since June 2022, while resale closings are up 7.1% year-over-year. The 75% listing success rate is an average across that split. The homes inside that 75% are priced accurately for today’s competition, not last cycle’s comps and not the headline price-per-square-foot figure elevated by luxury activity at the top. Agents pricing listings below $500,000 should be working from narrow-band resale comps. Agents pricing above $750,000 are operating in a segment with genuine and growing momentum.
KW Sonoran LivingApril 2026
Property Movement
Under Contract
8,639
1mo +0.63%
1 Month Ago: 8,585 units
3mo +56.30%
3 Months Ago: 5,527 units
6mo +29.87%
6 Months Ago: 6,652 units
12mo +2.49%
12 Months Ago: 8,429 units
Sold Homes
7,189
1mo +32.03%
1 Month Ago: 5,445 units
3mo +23.23%
3 Months Ago: 5,834 units
6mo +28.03%
6 Months Ago: 5,615 units
12mo +8.48%
12 Months Ago: 6,627 units
Avg $/SqFt
$316
1mo −0.78%
1 Month Ago: $318.11/sqft
3mo +3.92%
3 Months Ago: $303.72/sqft
6mo +9.71%
6 Months Ago: $287.70/sqft
12mo +1.14%
12 Months Ago: $312.08/sqft
Listing Success Rate
75%
1mo +1.35%
1 Month Ago: 74% success rate
3mo +17.19%
3 Months Ago: 64% success rate
6mo +7.14%
6 Months Ago: 70% success rate
12mo +1.35%
12 Months Ago: 74% success rate
Market Snapshot   Click to expand
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KW Sonoran LivingApril 2026
Seller Reality Check
The Window
Has a Close Date.
March numbers closed with something concrete to build on. 7,189 homes sold across Greater Phoenix, up 8.48% from the same month last year. The listing success rate stands at 75%. Showings in March were the highest in twelve months. Homes under contract sit at 8,639, up 2.49% from 8,429 a year ago. Active listings are at 23,009, which is 1.77% below the 23,424 counted at this same point in 2025: buyers today are choosing from a smaller pool than they were twelve months back. DOM at contract tightened from 75 to 73 days. Sellers who enter this spring window with accurate pricing are not waiting on the market. The market is waiting on them.
The 75% listing success rate is not evenly distributed across all listings. It belongs to homes that entered priced to reflect current competition, not last year's peak expectations and not the headline average distorted by ultra-luxury closings. Price per square foot is $315.63, up 1.14% from the $312.08 recorded a year ago, and volume is growing across nearly every East Valley price band with the strongest gains in the $400K to $800K range, so the market is providing real support for accurately priced sellers. What erodes that support is time on market. Active inventory has built back from the January low of 20,591 to the current 23,009, and a home that sits long enough to need a price reduction is already competing against fresher entries while losing the buyer pool that was most motivated at launch. Correct pricing at entry is the mechanism that converts this spring window into a closed transaction, not a second attempt after a cut.
KW Sonoran LivingApril 2026
Hyper Focused Market
East Valley
Ahwatukee · Chandler · Chandler Heights · Gilbert · Tempe · Mesa · Apache Junction · Queen Creek · San Tan Valley
Price RangeActive / Coming SoonSold in MarMonths Supply
$0–$250K860↓ 28167↑ 345.15↓ 1.53
$250K–$400K1,150↓ 56438↑ 722.63↓ 0.67
$400K–$500K1,210↑ 2493↑ 1402.45↓ 0.97
$500K–$600K886↑ 34352↑ 842.52↓ 0.66
$600K–$800K904↑ 1343↑ 602.64↓ 0.56
$800K–$1M411↑ 3498↓ 74.19↑ 0.60
$1M+521↑ 12129↑ 334.04↓ 1.26
Active DOM: 81 ↓ 2
UC DOM: 68 ↓ 3
Closed DOM: 74 ↓ 8
≤60 Days: 59.65%
≤90 Days: 70.15%
Cash: 20.7% ↓3.6%
of East Valley Mar Sales
626 ↑ 178
East Valley Listings
Expired or Cancelled in Mar
Northeast Valley
Scottsdale · Paradise Valley · Greyhawk · Desert Ridge · Cave Creek · Fountain Hills
Price RangeActive / Coming SoonSold in MarMonths Supply
$0–$400K521↑ 18109↑ 204.78↓ 0.87
$400K–$600K413↑ 24124↑ 213.33↓ 0.45
$600K–$1M838↑ 10280↑ 732.99↓ 1.01
$1M–$2M931↑ 28279↑ 733.34↓ 1.05
$2M–$5M770↓ 4161↑ 514.78↓ 2.25
$5M–$10M242↓ 631↑ 37.81↓ 1.05
$10M+88↑ 09↑ 09.78↑ 0.00
Active DOM: 108 ↑ 3
UC DOM: 83 ↑ 1
Closed DOM: 84 ↓ 4
≤60 Days: 54.78%
≤90 Days: 68.17%
Cash: 40.7% ↓2.7%
of Northeast Valley Mar Sales
338 ↑ 63
Northeast Valley Listings
Expired or Cancelled in Mar
KW Sonoran LivingApril 2026
Market Share Comparison
Keller Williams
Office Active Coming Soon New Listings Contracted Closed Mkt Share MoM Chg
KW All Offices1,129↓ 1446↓ 1499↑ 30396↓ 122629↑ 1208.14%-0.53%
KW Sonoran Living140↓ 86↓ 162↑ 366↑ 181↑ 111.05%-0.14%
Non-Conventional & Discount Brokerages
Brokerage Active Pending Closed Mkt Share MoM Chg
Opendoor95↑ 652↑ 838↑ 60.49%-0.05%
Offerpad15↑ 48↓ 612↑ 90.16%+0.11%
Citiea252↓ 2483↓ 1130↑ 331.68%+0.03%
Redfin153↓ 1033↑ 11164↑ 692.12%+0.50%
Homie12↑ 133↑ 30.04%+0.04%
Flat Fee / Other158↑ 232↓ 134↑ 50.44%-0.05%
KW Sonoran Living
Full-service representation, negotiation expertise, and market intelligence that flat-fee models cannot replicate. When every price band under $2M is declining, having the right advocate in your corner is not a line item: it is the outcome.
The Discount Broker Reality
In a market where 52% of sellers are already giving money back in concessions, and that figure is climbing, the agent you hire to protect your equity matters. Discount representation in a correction is a compounding cost.
KW Sonoran LivingApril 2026
Economic Development
Phoenix Keeps Building.
KTAR
Halo Vista Breaks Ground Next to TSMC in North Phoenix
Read Story ↗
Developers are building a $7 billion, 30-million-square-foot mixed-use project directly adjacent to TSMC's North Phoenix semiconductor campus, designed to house the workforce arriving from TSMC's $165 billion expansion. Purpose-built residential and commercial density this close to a major employer anchor creates sustained demand in a defined geography. That kind of development changes housing absorption patterns in a submarket for a generation.
AZ Commerce
TOCALO Leases Chandler Facility to Support Semiconductor Supply Chain
Read Story ↗
TOCALO, a Japan-based semiconductor coating technology company, has established a Chandler facility to serve the advanced chip supply chain forming across the metro. Every anchor company that enters the semiconductor corridor brings contractors, engineers, and support staff who need housing nearby. Chandler's transformation from suburb to regional manufacturing hub is attracting firms from Japan and Korea before most buyers realize what the zip codes around them are becoming.
TechCrunch
Intel Signs On to Elon Musk’s Terafab Chips Project
Read Story ↗
Intel has joined the Terafab semiconductor manufacturing initiative alongside SpaceX and Tesla, extending its reach in a sector that has already committed billions to the Phoenix metro. Intel’s Chandler campus is the largest private employer in that city. Continued momentum in chip manufacturing investment at any point in Intel’s supply chain reinforces the demand base that has made Chandler one of the tightest submarkets in Greater Phoenix.
KW Sonoran LivingApril 2026
Interest Rates
6.38%

30-Year Fixed  ·  As of April 6, 2026

52-Week Range: 5.99% — 7.08%

Year-Over-Year: −0.47%

Source: Mortgage News Daily

15-Year Fixed
5.99%
−0.25% YoY
30-Year FHA
5.88%
−0.35% YoY
30-Year VA
5.90%
−0.35% YoY
Market Context
After March delivered a 0.65% rate spike by the 27th, April's first five business days have held inside a range of just 0.04%. That is a meaningful shift in tone. The dominant force on the bond market right now is the Iran war, and a potential escalation deadline heading into the weekend introduces some volatility risk. But for buyers who spent March watching rates move against them in real time, the early April stillness is a window worth using. FHA at 5.88% and VA at 5.90% means price points that were compressing affordability just weeks ago are holding steady today.
KW Sonoran LivingApril 2026
Marketing Strategies — Part 1
Your Content Suite
△  Open Full Marketing Suite in Google Drive
01
Consumer Edition Available For Your Use — The consumer version of this month's market report is ready to share with your clients and prospects.
02
5 One-Minute Market Update Reel Scripts — Camera-ready conversations for each of the month's five key market themes. Hook, data, close.
03
20 Social Media Reel Ideas & 5 Carousel Post Ideas — 20 reel concepts with caption copy and 5 carousel post breakdowns with slide-by-slide structure.
KW Sonoran LivingApril 2026
Marketing Strategies — Part 2
Tools & Conversations
04
7-Minute YouTube Script — Full script with timestamps, section prompts, and B-roll callouts ready for recording.
05
5 Weekly Email Newsletters — One per week. Hook, market data value, CTA. Economic development woven into weeks 3 and 4.
06
10 Market Data Conversations & Objection Handlers — Data-driven responses to the objections this month's numbers specifically generate.
Content Distribution Ratio
80% — Tactical market data
20% — Economic development
1 of 5 reels on econ dev
2 of 10 social posts on econ dev
2 of 5 newsletters on econ dev
Monthly Schedule
Week 1 — Rate environment
Week 2 — Listing success data
Week 3 — Geographic breakdown
Week 4 — Spring pipeline signal
Week 5 — Economic development
△  Open Full Marketing Suite in Google Drive
KW Sonoran Living
Greater Phoenix
Market Report
April 2026
Ahwatukee & Chandler
East & Southeast Valley
Scottsdale & PV
Northeast Valley
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